AJBell Creative
AJBell Creative
Valor Track Club is an Orange County, CA based running club founded in 2018, providing training for youth, adult, and elite runners on the track, road, trails, and cross country. The main demographic is post-collegiate athletes ages 20-40 seeking a competitive run club.
I worked closely with the head coach to co-found the club’s brand by designing the logo, website, apparel and merch designs, and all other print and digital material.
In 2022, I helped Valor Track Club start an east coast branch, Valor Track Club Portland, based in Portland, ME.
View the west coast branch’s website at www.valortc.com and the east coast branch’s website at www.valortcportland.com
2023 edition shirt design for Dia de los Muertos (Day of the Dead) with the message “Corre con Valor” or “Run with Valor” in Spanish.
Limited edition shirt design for Dia de los Muertos (Day of the Dead) that debuted in October 2018. “Corre con Valor” is “Run with Valor” in Spanish.
Inspirational running quotes to reflect on in the calm before the storm - the quiet morning before the race when you’re sipping your pre-race coffee or tea. The go-to mug for when you need a little “pick-me-up” mentally and physically.