AJBell Creative
AJBell Creative
As a graphic designer for Preferred Travel Group, I create digital and print pieces for luxury hotels and travel destinations around the world and the I Prefer Hotel Rewards loyalty program. Content was created under the direction of the creative director, and in collaboration with our brand creative team.
Cocktail book featuring recipes for 50 signature cocktails from member hotels around the world. Our creative director set the recipe page template and I designed the rest of the book. This was printed and distributed to hoteliers at a tradeshow event in Cannes, France.
I designed a small welcome booklet new associates receive as a printed copy when hired. The booklet explains Preferred Travel Group, the company history, and each sub-brand.
I designed a microsite in Ceros for hoteliers to reference to help with marketing the loyalty program to consumers on their properties. Adhering to the brand guidelines for I Prefer, I was responsible for the build of the site, including sourcing images, determining best page layout for the content, and making it interactive.
View the toolkit at toolkit.iprefer.com
Working within brand guidelines, I was responsible for layout and sourcing images for email templates. Assets are exported from the template and the email is built following this template for final deployment.
I designed a poster displayed at the company’s booth at a tradeshow to attract prospective I Prefer members and promote the contest.
Working from the email designed by the senior designer and the established template, I created 50+ B2C web banners and social media ads for the hotels weekly for each marketing campaign in order to increase loyalty member engagement and/or attract new members.
Each designer submitted logo concepts for different possible names/themes for the annual global conference. These were not selected as the conference logos in the end, but are the concepts I submitted for the theme I was assigned.
The 2024 event was held in Lisbon, Portugal and the 2025 event was held in Singapore. The logos were to take inspiration from the cities the conference was hosted.