AJBell Creative
AJBell Creative
Logo and t-shirt designs for 3 Orange County CrossFit gyms: The Shamba Way (Costa Mesa, CA), Shamba Vibe (Irvine, CA), and Shamba Tribe (Laguna Niguel, CA). I worked with the gym’s founder to understand their brand, values, and meaning behind the name.
Working with their values of “cultivating mind, body, and soul” and coaching members to “move with purpose,” along with their existing “mascot” of the Shamba goats and blue and orange color palette, I designed a new logo that was modern and eye-catching with brighter blue and orange hues to reflect their Orange County coastal gym locations.
See this logo in action at:
Event T-Shirt Design for CrossFit competition hosted by the gym
Postcard-themed illustration featuring Orange County landmarks in and surrounding the three cities their gyms are located in: Costa Mesa, Irvine, and Laguna Niguel, CA.
The Shamba Vibe location is rebranding to Hyrox Performance Center OC. I designed their new race kit for upcoming Hyrox competitions. The design needed to represent Shamba gyms and their new, darker brand feel, and be easily translatable between different types of apparel like t-shirts, sports bra, and shorts.